The expanding role of revenue management in the airline industry

Revenue Management has seen significant advances in the airline industry over the past three decades. While the value airlines derive from the revenue management process is significant and a key tenet for airline profitability, over the past decade revenue management has played a larger role and been a key influencer in decision making across airline planning, operations and interactive marketing. This article highlights how revenue management concepts and recommendations influence decision making across the various airline business processes. © 2015 Macmillan Publishers Ltd.