Attitudes of Older Americans toward Direct-to-Consumer Advertising: Predictors of Impact

被引：0
|
作者：
Jacqueline S. Marinac
Lincoln A. Godfrey
Colleen Buchinger
Chao Sun
James Wooten
Sandra K. Willsie
机构：
[1] Kansas City University of Medicine and Biosciences,
[2] Mountain Home,undefined
[3] Liberty Clinic,undefined
[4] University of Missouri-Kansas City,undefined
[5] School of Medicine Kansas City,undefined
[6] Kansas City University of Medicine and Biosciences-College of Osteopathic Medicine,undefined
[7] Kansas City,undefined
来源：
Drug information journal : DIJ / Drug Information Association | 2004年 / 38卷 / 3期
关键词：
Direct-to-consumer advertising; Attitudes; Prescription drugs; Elderly; Marketing;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：301 / 311
页数：10
相关论文
共 50 条
  • [41] Direct-to-consumer advertising and online search
    Chesnes, Matthew
    Jin, Ginger Zhe
    INFORMATION ECONOMICS AND POLICY, 2019, 46 : 1 - 22
  • [42] Direct-to-consumer advertising for robotic surgery
    Thomas, Dominique
    Medoff, Brent
    Anger, Jennifer
    Chughtai, Bilal
    JOURNAL OF ROBOTIC SURGERY, 2020, 14 (01) : 17 - 20
  • [43] DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING
    LIPMAN, AG
    HOSPITAL FORMULARY, 1986, 21 (01): : 11 - 11
  • [44] DIRECT-TO-CONSUMER ADVERTISING - AN INDUSTRY PERSPECTIVE
    JOHNSTONE, JM
    FOOD AND DRUG LAW JOURNAL, 1992, 47 (01): : 63 - 68
  • [45] Direct-to-consumer prescription drug advertising
    Terzian, TV
    AMERICAN JOURNAL OF LAW & MEDICINE, 1999, 25 (01) : 149 - 167
  • [46] Direct-to-consumer advertising of prescription drugs
    Kravitz, RL
    WESTERN JOURNAL OF MEDICINE, 2000, 173 (04): : 221 - 222
  • [47] Direct-to-consumer prescription drug advertising
    Bradley, LR
    Zito, JM
    MEDICAL CARE, 1997, 35 (01) : 86 - 92
  • [48] Direct-to-consumer advertising of genetic testing
    Levin, M
    JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2003, 289 (01): : 45 - 46
  • [49] Direct-to-consumer advertising of controlled substances
    Roth, JM
    AMERICAN JOURNAL OF HEALTH-SYSTEM PHARMACY, 2003, 60 (01) : 91 - 92
  • [50] Direct-to-consumer advertising: A pharmacy perspective
    Maine, LL
    CLINICAL THERAPEUTICS, 1998, 20 : C104 - C110
12345