Attitudes of Older Americans toward Direct-to-Consumer Advertising: Predictors of Impact

被引：0

作者：

Jacqueline S. Marinac

Lincoln A. Godfrey

Colleen Buchinger

Chao Sun

James Wooten

Sandra K. Willsie

机构：

[1] Kansas City University of Medicine and Biosciences,

[2] Mountain Home,undefined

[3] Liberty Clinic,undefined

[4] University of Missouri-Kansas City,undefined

[5] School of Medicine Kansas City,undefined

[6] Kansas City University of Medicine and Biosciences-College of Osteopathic Medicine,undefined

[7] Kansas City,undefined

来源：

Drug information journal : DIJ / Drug Information Association | 2004年 / 38卷 / 3期

关键词：

Direct-to-consumer advertising; Attitudes; Prescription drugs; Elderly; Marketing;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：301 / 311

页数：10

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