Attitudes of Older Americans toward Direct-to-Consumer Advertising: Predictors of Impact

被引：0
|
作者：
Jacqueline S. Marinac
Lincoln A. Godfrey
Colleen Buchinger
Chao Sun
James Wooten
Sandra K. Willsie
机构：
[1] Kansas City University of Medicine and Biosciences,
[2] Mountain Home,undefined
[3] Liberty Clinic,undefined
[4] University of Missouri-Kansas City,undefined
[5] School of Medicine Kansas City,undefined
[6] Kansas City University of Medicine and Biosciences-College of Osteopathic Medicine,undefined
[7] Kansas City,undefined
来源：
Drug information journal : DIJ / Drug Information Association | 2004年 / 38卷 / 3期
关键词：
Direct-to-consumer advertising; Attitudes; Prescription drugs; Elderly; Marketing;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：301 / 311
页数：10
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