Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

被引：0
|
作者：
Adrienne E. Faerber
David H. Kreling
机构：
[1] The Dartmouth Institute for Health Policy and Clinical Practice,Center for Medicine and the Media
[2] University of Wisconsin-Madison School of Pharmacy,Division of Social and Administrative Sciences in Pharmacy
[3] University of Wisconsin-Madison School of Pharmacy,Sonderegger Research Center
来源：
Journal of General Internal Medicine | 2014年 / 29卷
关键词：
direct-to-consumer advertising; over-the-counter drug advertising; over-the-counter drug; false or misleading advertising; content analysis;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：110 / 118
页数：8
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