Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

被引:0
|
作者
Adrienne E. Faerber
David H. Kreling
机构
[1] The Dartmouth Institute for Health Policy and Clinical Practice,Center for Medicine and the Media
[2] University of Wisconsin-Madison School of Pharmacy,Division of Social and Administrative Sciences in Pharmacy
[3] University of Wisconsin-Madison School of Pharmacy,Sonderegger Research Center
来源
Journal of General Internal Medicine | 2014年 / 29卷
关键词
direct-to-consumer advertising; over-the-counter drug advertising; over-the-counter drug; false or misleading advertising; content analysis;
D O I
暂无
中图分类号
学科分类号
摘要
引用
收藏
页码:110 / 118
页数:8
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