Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

被引：0

作者：

Adrienne E. Faerber

David H. Kreling

机构：

[1] The Dartmouth Institute for Health Policy and Clinical Practice,Center for Medicine and the Media

[2] University of Wisconsin-Madison School of Pharmacy,Division of Social and Administrative Sciences in Pharmacy

[3] University of Wisconsin-Madison School of Pharmacy,Sonderegger Research Center

来源：

Journal of General Internal Medicine | 2014年 / 29卷

关键词：

direct-to-consumer advertising; over-the-counter drug advertising; over-the-counter drug; false or misleading advertising; content analysis;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：110 / 118

页数：8

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