Research on Semantics of Packaging Design

被引：0
|
作者：
Wu, Ping [1 ]
Bao, Zongliang [1 ]
Song, Wei [1 ]
Hu, Zhijun [1 ]
机构：
[1] Zhejiang Univ Sci & Technol, Hangzhou 310023, Zhejiang, Peoples R China
来源：
2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年
关键词：
Packaging Design; Symbol; Semiotics; Semantics;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The packaging of goods is a language which tells the customers the attributes, functions, connotation, taste and cultural meaning of products. In this paper, the basic theory of semiotics is used to interpret the semiotic meaning of packaging, and the concept of packaging semantics is put forward. First, some basic element, such as symbols, semiotics, and product semantics are discussed in brief Then, the concept of packaging semantics is given. The connotation, structure, factors and their relationship organization also explored in depth. By researching, understanding and mastering packaging semantics, modern packaging designers will get some important guidance.
引用
收藏
页码：316 / 318
页数：3
相关论文
共 50 条
  • [41] Research in the Use of Product Semantics to Communicate Product Design Information
    Lin, Chung-Hung
    HUMAN CENTERED DESIGN (HCD), 2011, 6776 : 556 - 565
  • [42] Research on Morphology and Semantics of Industrial Design for CNC Machine Tools
    Yang, Xihui
    Zhou, Xin
    Cheng, Kai
    28TH INTERNATIONAL CONFERENCE ON FLEXIBLE AUTOMATION AND INTELLIGENT MANUFACTURING (FAIM2018): GLOBAL INTEGRATION OF INTELLIGENT MANUFACTURING AND SMART INDUSTRY FOR GOOD OF HUMANITY, 2018, 17 : 379 - 386
  • [43] A Teaching Research for Packaging Design in Brand Building - A Case Study of Tea Packaging in Teama
    Huang Yu-Che
    Hsiao Ming-Yu
    Yi Hong-Jin
    Yeh Tien-Chaun
    PROCEEDINGS OF THE 10TH INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY AND COMPUTERS (ICETC 2018), 2018, : 212 - 216
  • [44] Semantics of research
    Harris, LE
    CHEMICAL & ENGINEERING NEWS, 1996, 74 (25) : 4 - 4
  • [45] Intertextual Semantics: A Semantics for Information Design
    Marcoux, Yves
    Rizkallah, Elias
    JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY, 2009, 60 (09): : 1895 - 1906
  • [46] Research on Color Application in Children's Food Packaging Design
    Lv, Chunfeng
    2018 4TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND INFORMATION TECHNOLOGY (ICEMIT 2018), 2018, : 42 - 46
  • [47] Research on Customer Gender Oriented Packaging Design of Beverage Products
    Su, Tian
    Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education, 2016, 64 : 894 - 896
  • [48] Packaging Design and Research of Oral Liquid Drugs for Younger Children
    Gao Wenhua
    PROCEEDINGS OF THE 17TH IAPRI WORLD CONFERENCE ON PACKAGING, 2010, : 242 - 244
  • [49] Research on Green Manufacturing-oriented Packaging Design Technology\
    Xu, Wei
    Liu, Zhaoming
    RESOURCES AND SUSTAINABLE DEVELOPMENT, PTS 1-4, 2013, 734-737 : 2770 - +
  • [50] Research on Influence of Interesting Food Packaging Design on Consumer Psychology
    Wu, Dan
    PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON HUMANITIES SCIENCE, MANAGEMENT AND EDUCATION TECHNOLOGY (HSMET 2017), 2017, 96 : 507 - 511
12345