Research on Semantics of Packaging Design

被引：0

作者：

Wu, Ping ^{[1
]}

Bao, Zongliang ^{[1
]}

Song, Wei ^{[1
]}

Hu, Zhijun ^{[1
]}

机构：

[1] Zhejiang Univ Sci & Technol, Hangzhou 310023, Zhejiang, Peoples R China

来源：

2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年

关键词：

Packaging Design; Symbol; Semiotics; Semantics;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The packaging of goods is a language which tells the customers the attributes, functions, connotation, taste and cultural meaning of products. In this paper, the basic theory of semiotics is used to interpret the semiotic meaning of packaging, and the concept of packaging semantics is put forward. First, some basic element, such as symbols, semiotics, and product semantics are discussed in brief Then, the concept of packaging semantics is given. The connotation, structure, factors and their relationship organization also explored in depth. By researching, understanding and mastering packaging semantics, modern packaging designers will get some important guidance.

引用

页码：316 / 318

页数：3

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