FACTORS INFLUENCING CONSUMERS' WILLINGNESS TO PAY UNDER PAY WHAT YOU WANT CONTEXT

被引：0
|
作者：
Roy, Rajat [1 ]
Rabbanee, Fazlul K. [1 ]
机构：
[1] Curtin Univ, Sch Mkt, Bentley, WA, Australia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：892 / 892
页数：1
相关论文
共 50 条
  • [21] Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam
    Van Tra, Pham
    Moritaka, Masahiro
    Fukuda, Susumu
    JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 2011, 56 (02): : 425 - 429
  • [22] Chinese consumers' willingness to pay for rice
    Xu, Pei
    Su, Hang
    Lone, Todd
    JOURNAL OF AGRIBUSINESS IN DEVELOPING AND EMERGING ECONOMIES, 2018, 8 (02) : 256 - 269
  • [23] Consumers' willingness to pay for upcycled foods
    Bhatt, Siddharth
    Ye, Hongjun
    Deutsch, Jonathan
    Ayaz, Hasan
    Suri, Rajneesh
    FOOD QUALITY AND PREFERENCE, 2020, 86
  • [24] Consumers' Willingness to Pay for Privacy Services
    Thompson, Frauke Mattison
    Plangger, Kirk
    REDISCOVERING THE ESSENTIALITY OF MARKETING, 2016, : 733 - 733
  • [25] The Impact of Stress on Consumers' Willingness to Pay
    Maier, Erik
    Wilken, Robert
    PSYCHOLOGY & MARKETING, 2014, 31 (09) : 774 - 785
  • [26] Consumers' willingness to pay for ethical attributes
    Mai, Li-Wei
    MARKETING INTELLIGENCE & PLANNING, 2014, 32 (06) : 706 - +
  • [27] THE WILLINGNESS OF CONSUMERS TO PAY FOR ATTRIBUTES OF LAMB
    MULLEN, JD
    WOHLGENANT, MK
    AUSTRALIAN JOURNAL OF AGRICULTURAL ECONOMICS, 1991, 35 (03): : 247 - 262
  • [28] Pay-what-you-want pricing under competition: Breaking the Bertrand Trap
    Chao, Yong
    Fernandez, Jose
    Nahata, Babu
    JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS, 2019, 82
  • [29] Bibliometric research of the Pay-What-You-Want Topic
    Emili Vizuete-Luciano
    Oktay Güzel
    José M. Merigó
    Journal of Revenue and Pricing Management, 2023, 22 : 413 - 426
  • [30] The Role of Gender in Pay-What-You-Want Contexts
    Santana, Shelle
    Morwitz, Vicki G.
    JOURNAL OF MARKETING RESEARCH, 2021, 58 (02) : 265 - 281
12345