SOCIALLY RESPONSIBLE MARKETING, NEW TREND IN MARKETING

被引:0
|
作者
Musetescu, Adina [1 ]
Nicolau, Irina [2 ]
机构
[1] Bucharest Fac Int Econ Relat, Bucharest, Romania
[2] Dimitrie Cantemir Univ, Bucharest Fac Int Business & Econ, Bucharest, Romania
来源
METALURGIA INTERNATIONAL | 2010年 / 15卷
关键词
a collective of identical contracts; the credibility premium; the homogeneous linear credibility model; unbiased estimator;
D O I
暂无
中图分类号
TF [冶金工业];
学科分类号
0806 ;
摘要
In this paper, we give the mathematical theory of the credibility model, which consists of a portfolio of contracts, for homogeneous credibility estimators. The theorem obtained (see section 1) shows that this happens to give the optimal unbiased homogeneous linear credibility result.
引用
收藏
页码:66 / 70
页数:5
相关论文
共 50 条
  • [21] Coordination of a Socially Responsible Supply Chain with Cause Marketing Campaigns
    Li, Xin
    Xu, Minghui
    Shi, Xintong
    JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING, 2021, 30 (06) : 728 - 747
  • [22] Stakeholder orientation: development and testing of a framework for socially responsible marketing
    Maignan, Isabelle
    Gonzalez-Padron, Tracy L.
    Hult, G. Tomas M.
    Ferrell, O. C.
    JOURNAL OF STRATEGIC MARKETING, 2011, 19 (04) : 313 - 338
  • [23] STRATEGIC MANAGEMENT OF THE SOCIALLY RESPONSIBLE FIRM - INTEGRATING MANAGEMENT AND MARKETING THEORY
    MURRAY, KB
    MONTANARI, JR
    ACADEMY OF MANAGEMENT REVIEW, 1986, 11 (04): : 815 - 827
  • [24] CUSTOMER PERCEIVED IMPORTANCE OF SOCIALLY RESPONSIBLE MARKETING PRACTICES IN THE BANKING INDUSTRY
    Pepur, Mario
    Dedic, Goran
    Mjeda, Ante
    CONFERENCE PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON THE ECONOMICS OF DECOUPLING, ICED 2023, 2023, : 289 - 302
  • [25] Cause Related Marketing: A Path Maker to Doing Socially Responsible Business
    Sisodia, Raghvendra Singh
    Vyas, Rahul
    Maheshkar, Snheal
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2013, 5 (11): : 108 - 111
  • [26] Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers' interest in social responsibility
    Ozturan, Peren
    Grinstein, Amir
    EUROPEAN JOURNAL OF MARKETING, 2022, 56 (02) : 400 - 441
  • [27] Green Marketing: A Main Trend of the Future Marketing
    Huan, Wang
    WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2009, : 53 - 55
  • [28] Marketing on metaverse : An emerging trend in digital marketing
    Gurav, Yogesh
    Ingawale, Vinod
    Bhagat, Hrishikesh
    Yadav, Aakash
    JOURNAL OF STATISTICS AND MANAGEMENT SYSTEMS, 2023, 26 (07) : 1735 - 1743
  • [29] Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession
    Fourali, Chahid
    SOCIAL MARKETING QUARTERLY, 2009, 15 (02) : 14 - 24
  • [30] Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine
    Nill, Alexander
    JOURNAL OF MACROMARKETING, 2022, 42 (04) : 583 - 589