Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

被引：4

作者：

Nill, Alexander ^{[1
]}

机构：

[1] UNLV, Int Business, 4505 Maryland Pkwy, Las Vegas, NV 89154 USA

来源：

JOURNAL OF MACROMARKETING | 2022年 / 42卷 / 04期

关键词：

socially responsible marketing; marketing ethics; distributive justice; marketing norms and values; history; CORPORATE; AGENDA; CSR;

D O I：

10.1177/02761467221099815

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.

引用

页码：583 / 589

页数：7