Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

Purpose This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations. Design/methodology/approach Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses. Findings The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations. Originality/value The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.