Branding: Brand strategy, design and implementation of corporate and product identity

被引：0

作者：

Willerton, R ^{[1
]}

机构：

[1] Texas Tech Univ, Lubbock, TX 79409 USA

来源：

TECHNICAL COMMUNICATION | 2004年 / 51卷 / 04期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：549 / 549

页数：1

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