Branding: Brand strategy, design and implementation of corporate and product identity

被引：0
|
作者：
Willerton, R [1 ]
机构：
[1] Texas Tech Univ, Lubbock, TX 79409 USA
来源：
TECHNICAL COMMUNICATION | 2004年 / 51卷 / 04期
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：549 / 549
页数：1
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