Independent Innovation of Service Firm based on the Theory of Customer-active Paradigm

Today, the strategy of independent innovation has been paid unprecedented attention in our country, but the way of the firm's innovation is full of difficulties. This paper studies the innovation problem of service firm from the point of customer, and analyses the customer role in the service firm's innovation. We point out that the emergence of the model of customer to participate innovation has great important management and practice meaning for the development of economy and enterprise in our country. In the end, we discuss the management means of the theory of customer innovation.