Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

被引：5

作者：

Pauwels, Koen ^{[1
,2
,3
]}

Perry, Vanessa Gail ^{[4
]}

机构：

[1] Northeastern Univ, Amer Mkt Assoc Acad Council, DAmore McKim Sch Business, Boston, MA 02115 USA

[2] Northeastern Univ, Mkt, DAmore McKim Sch Business, Boston, MA 02115 USA

[3] Northeastern Univ, DATA Initiat, DAmore McKim Sch Business, Boston, MA 02115 USA

[4] George Washington Univ, Mkt Strateg Management & Publ Policy, Washington, DC 20052 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2022年 / 41卷 / 03期

关键词：

FUTURE; FOOD;

D O I：

10.1177/07439156221098388

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：206 / 210

页数：5

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