Quantitative models in marketing research

被引：0

|

作者：

Trost, R ^{[1
]}

Silk, J ^{[1
]}

机构：

[1] George Washington Univ, Dept Econ, Washington, DC 20052 USA

来源：

INTERNATIONAL JOURNAL OF FORECASTING | 2003年 / 19卷 / 03期

关键词：

D O I：

10.1016/S0169-2070(03)00032-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：535 / 538

页数：4

相关论文

共 50 条

[1] Quantitative models in marketing research
Parsons, LJ
JOURNAL OF MARKETING RESEARCH, 2003, 40 (01) : 113 - 114
[2] Quantitative Marketing Research in Germany
Skrobek, Julia
Koch, Michael
BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 2009, 61 (06): : 642 - 643
[3] Models That Matter: How Quantitative Marketing Research Can Impact Public Policy
Pauwels, Koen
Perry, Vanessa Gail
JOURNAL OF PUBLIC POLICY & MARKETING, 2022, 41 (03) : 206 - 210
[4] Quantitative approaches and modeling in marketing research
Manrai, Ajay K.
JOURNAL OF MODELLING IN MANAGEMENT, 2014, 9 (03)
[5] MARKETING MODELS - QUANTITATIVE AND BEHAVIORAL - DAY,RL
ALTAZAN, JE
SOUTHWESTERN SOCIAL SCIENCE QUARTERLY, 1965, 46 (02): : 177 - 178
[6] MARKETING MODELS - QUANTITATIVE AND BEHAVIORAL - DAY,RL
BROOME, CL
JOURNAL OF MARKETING, 1966, 30 (01) : 104 - 105
[7] Psychology and marketing:: quantitative models of brand associations
Pérez-Acosta, AM
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2000, 35 (3-4) : 364 - 364
[8] MARKETING MODELS - QUANTITATIVE AND BEHAVIORAL - DAY,RL
EVANS, FB
JOURNAL OF MARKETING RESEARCH, 1966, 3 (03) : 320 - 320
[9] Spatial models in marketing research and practice
Bronnenberg, BJ
APPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY, 2005, 21 (4-5) : 349 - 350
[10] MODELS OF MAN AS DEFINED BY MARKETING RESEARCH
KOVER, AJ
JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 129 - 132

← 1 2 3 4 5 →