Quantitative models in marketing research

被引：0

作者：

Trost, R ^{[1
]}

Silk, J ^{[1
]}

机构：

[1] George Washington Univ, Dept Econ, Washington, DC 20052 USA

来源：

INTERNATIONAL JOURNAL OF FORECASTING | 2003年 / 19卷 / 03期

关键词：

D O I：

10.1016/S0169-2070(03)00032-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：535 / 538

页数：4

共 50 条

[21] THE ROLE OF SEQUENTIAL PROCESSING MODELS IN MARKETING-RESEARCH
GENSCH, DH
JAVALGI, RG
MATHEMATICAL MODELLING, 1987, 9 (12): : 869 - 882
[22] The use of linear models in quantitative research
Torres, Andres F. Castro
Akbaritabar, Aliakbar
QUANTITATIVE SCIENCE STUDIES, 2024, 5 (02): : 426 - 446
[23] ANALYZING MARKETING-RESEARCH DATA WITH ASSOCIATION MODELS
FEICK, LF
JOURNAL OF MARKETING RESEARCH, 1984, 21 (04) : 376 - 386
[24] COMMITMENT IN MARKETING RESEARCH SERVICES: TWO ALTERNATIVE MODELS
Cater, Barbara
Zabkar, Vesna
Cater, Tomaz
JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, 2011, 12 (04) : 603 - 628
[25] QUANTITATIVE RESEARCH ON CONSUMER BEHAVIOR BY OPTICAL RED WINE MARKETING
Stoian, Roxana
SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT, 2014, 14 (03) : 331 - 337
[26] THE USE OF LINEAR LOGIT-MODELS IN MARKETING-RESEARCH
MALHOTRA, NK
JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) : 20 - 31
[27] MARKETING MODELS AND ECONOMETRIC RESEARCH - PARSONS,LJ AND SCHULTZ,RL
不详
MANAGEMENT INTERNATIONAL REVIEW, 1977, 17 (03) : 124 - 124
[28] ISSUES AND ADVANCES IN PRODUCT POSITIONING MODELS IN MARKETING-RESEARCH
GENSCH, DH
JAVALGI, RG
MATHEMATICAL AND COMPUTER MODELLING, 1988, 10 (12) : 929 - 949
[29] MARKETING MODELS AND ECONOMETRIC RESEARCH - PARSONS,LJ AND SCHULTZ,RL
FILDES, R
OPERATIONAL RESEARCH QUARTERLY, 1977, 28 (04) : 896 - 897
[30] MARKETING MODELS AND ECONOMETRIC RESEARCH - PARSONS,LJ, SCHULTZ,RL
DAY, RL
INTERFACES, 1978, 8 (04) : 97 - 98

← 1 2 3 4 5 →