ISSUES AND ADVANCES IN PRODUCT POSITIONING MODELS IN MARKETING-RESEARCH

被引：4

|

作者：

GENSCH, DH ^{[1
]}

JAVALGI, RG ^{[1
]}

机构：

[1] CLEVELAND STATE UNIV,SCH BUSINESS,CLEVELAND,OH 44115

来源：

MATHEMATICAL AND COMPUTER MODELLING | 1988年 / 10卷 / 12期

关键词：

D O I：

10.1016/0895-7177(88)90185-9

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

引用

收藏

页码：929 / 949

页数：21

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