Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

被引：5
|
作者：
Pauwels, Koen [1 ,2 ,3 ]
Perry, Vanessa Gail [4 ]
机构：
[1] Northeastern Univ, Amer Mkt Assoc Acad Council, DAmore McKim Sch Business, Boston, MA 02115 USA
[2] Northeastern Univ, Mkt, DAmore McKim Sch Business, Boston, MA 02115 USA
[3] Northeastern Univ, DATA Initiat, DAmore McKim Sch Business, Boston, MA 02115 USA
[4] George Washington Univ, Mkt Strateg Management & Publ Policy, Washington, DC 20052 USA
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 2022年 / 41卷 / 03期
关键词：
FUTURE; FOOD;
D O I：
10.1177/07439156221098388
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：206 / 210
页数：5
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