The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity Historical nostalgia on a heritage destination's brand authenticity

被引：43
|
作者：
Chen, Xiaohua [1 ,2 ]
You, Eun Sue [3 ]
Lee, Timothy J. [4 ,5 ]
Li, Xiubai [2 ]
机构：
[1] Kyung Hee Univ, Dept Tourism Sci, Seoul, South Korea
[2] Guangxi Normal Univ, Sch Hist, Culture & Tourism, Guilin, Peoples R China
[3] Dongguk Univ, Dept Hotel & Tourism Management, Gyeongju, South Korea
[4] Macau Univ Sci & Technol MUST, Fac Hospital & Tourism Management, Taipa, Macao, Peoples R China
[5] Griffith Univ, Griffith Inst Tourism GIFT, Griffith Business Sch, Nathan, Qld, Australia
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2021年 / 23卷 / 06期
关键词：
brand attachment; brand authenticity; brand equity; heritage tourism; historical nostalgia; TOURISM DESTINATION; SITES; MODEL; IMAGE; CREDIBILITY; LOYALTY; CITY; CONSEQUENCES; EXPERIENCES; INTENTIONS;
D O I：
10.1002/jtr.2477
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.
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页码：1176 / 1190
页数：15
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