The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity Historical nostalgia on a heritage destination's brand authenticity

被引：43

作者：

Chen, Xiaohua ^{[1
,2
]}

You, Eun Sue ^{[3
]}

Lee, Timothy J. ^{[4
,5
]}

Li, Xiubai ^{[2
]}

机构：

[1] Kyung Hee Univ, Dept Tourism Sci, Seoul, South Korea

[2] Guangxi Normal Univ, Sch Hist, Culture & Tourism, Guilin, Peoples R China

[3] Dongguk Univ, Dept Hotel & Tourism Management, Gyeongju, South Korea

[4] Macau Univ Sci & Technol MUST, Fac Hospital & Tourism Management, Taipa, Macao, Peoples R China

[5] Griffith Univ, Griffith Inst Tourism GIFT, Griffith Business Sch, Nathan, Qld, Australia

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2021年 / 23卷 / 06期

关键词：

brand attachment; brand authenticity; brand equity; heritage tourism; historical nostalgia; TOURISM DESTINATION; SITES; MODEL; IMAGE; CREDIBILITY; LOYALTY; CITY; CONSEQUENCES; EXPERIENCES; INTENTIONS;

D O I：

10.1002/jtr.2477

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.

引用

页码：1176 / 1190

页数：15

共 50 条

[1] Role of brand heritage and nostalgia in developing perceived brand authenticity
Kumar, Vikas
Kaushal, Vikrant
GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION, 2024,
[2] Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
del Barrio-Garcia, Salvador
Belen Prados-Pena, Ma
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2019, 13 : 10 - 23
[3] Brand authenticity of heritage festivals
Chhabra, Deepak
Kim, Eunhye Grace
ANNALS OF TOURISM RESEARCH, 2018, 68 : 55 - 57
[4] The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement
Chen, Ruixia
Zhou, Zhimin
Zhan, Ge
Zhou, Nan
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2020, 15
[5] Examining the impact of joint brand advertising on perceived destination brand authenticity
Can, Ali Selcuk
Ekinci, Yuksel
Pino, Giovanni
INTERNATIONAL JOURNAL OF ADVERTISING, 2024,
[6] Visitors' self-expansion and perceived brand authenticity in a cultural heritage tourism destination
Chen, Xiaohua
Lee, Timothy J.
Hyun, Sunghyup Sean
JOURNAL OF VACATION MARKETING, 2025,
[7] The role of destination brand experience, emotions and brand credibility in influencing destination brand equity
Shizhen, Lin
Hussain, Kashif
Ari Ragavan, Neethiahnanthan
Nisar, Qasim Ali
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2025,
[8] Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity
Shi, Huike
Liu, Yaping
Kumail, Tafazal
Pan, Liurong
TOURISM REVIEW, 2022, 77 (03) : 751 - 779
[9] How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
Deng, Yiran
Wang, Xianliang
Li, Dandan
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024,
[10] Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives
Steriopoulos, Effie
Hall, John
Lockstone-Binney, Leonie
Steel, Marion
Wong, Ho Yin
JOURNAL OF VACATION MARKETING, 2024,

← 1 2 3 4 5 →