Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective

被引：128

作者：

Aksak, Emel Ozdora ^{[1
]}

Ferguson, Mary Ann ^{[2
]}

Duman, Sirin Atakan ^{[3
]}

机构：

[1] Bilkent Univ, Commun & Design Dept, Ankara, Turkey

[2] Univ Florida, Coll Journalism & Commun, Dept Publ Relat, Gainesville, FL 32611 USA

[3] Turgut Ozal Univ, Dept Business Adm, Ankara, Turkey

来源：

PUBLIC RELATIONS REVIEW | 2016年 / 42卷 / 01期

关键词：

Corporate social responsibility; Reputation; Public relations; Institutional theory; Legitimacy;

D O I：

10.1016/j.pubrev.2015.11.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development. (C) 2015 Elsevier Inc. All rights reserved.

引用

页码：79 / 81

页数：3

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