Railway Transport Means from the Marketing Viewpoint

被引：0
|
作者：
Riha, Z. [1 ]
Hornyak, P. [1 ]
机构：
[1] Czech Tech Univ, Fac Transportat Sci, CZ-12803 Prague 2, Czech Republic
来源：
TRANSPORT MEANS 2012 | 2012年
关键词：
rail transport; individual car transport; motorization; marketing; market segmentation;
D O I：
暂无
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
The paper aims at the use of rail transport by the management of both private and public organizations and deals with the question, what the rail transport can offer to this market segment. The paper includes the necessary economic theory as well as the results of a survey performed by the Department of Economics and Management of Transport and Telecommunications of the Faculty of Transportation Sciences of the Czech Technical University in Prague in 2012.
引用
收藏
页码：263 / 266
页数：4
相关论文
共 50 条
  • [31] Research in marketing and entrepreneurship: a retrospective viewpoint
    Hills, Gerald
    Hultman, Claes
    JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, 2011, 13 (01) : 8 - +
  • [32] MARKETING CHANNEL - CONCEPTUAL VIEWPOINT - MALLEN,BE
    GROSS, FJ
    JOURNAL OF MARKETING, 1968, 32 (02) : 112 - 112
  • [33] Assessment of design parameters of a slab track railway system from a dynamic viewpoint
    Steenbergen, M. J. M. M.
    Metrikine, A. V.
    Esveld, C.
    JOURNAL OF SOUND AND VIBRATION, 2007, 306 (1-2) : 361 - 371
  • [34] MARKETING - THE MEANS AND RESOURCES
    ETZWILER, DD
    DIABETES 1988, 1989, 800 : 1199 - 1203
  • [35] Distribution of information flows in the advanced network of MPLS of railway transport by means of a neural model
    Zhukovyts'kyy, Ihor
    Pakhomova, Victoria
    Domanskay, Halyna
    Nechaiev, Andrew
    2ND INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE ENERGY-OPTIMAL TECHNOLOGIES, LOGISTIC AND SAFETY ON TRANSPORT (EOT-2019), 2019, 294
  • [36] Change in the maintenance strategy as a method of improving the efficiency of the process of operation of railway means of transport
    Szkoda, Maciej
    Satora, Magdalena
    10TH INTERNATIONAL SCIENTIFIC CONFERENCE ON AERONAUTICS, AUTOMOTIVE AND RAILWAY ENGINEERING AND TECHNOLOGIES (BULTRANS-2018), 2018, 234
  • [37] Application of marketing strategies for the management of public hospitals from the viewpoint of the staff members
    Riveros S, Jorge
    Berne M, Carmen
    REVISTA MEDICA DE CHILE, 2006, 134 (03) : 353 - 360
  • [38] TEMPORARY WORKER PERFORMANCE AND ITS ANTECEDENT FACTORS FROM THE VIEWPOINT OF RELATIONSHIP MARKETING
    Chou, Ying-Chyi
    Chang, Pao-Long
    Yen, Hsin-Yi
    SOCIAL BEHAVIOR AND PERSONALITY, 2011, 39 (02): : 161 - 172
  • [39] ANIMAL - SAFETY PROBLEMS OF CATTLE PRODUCTION FROM THE VIEWPOINT OF TOTAL ECONOMY AND MARKETING
    PROBST, FW
    LANDBAUFORSCHUNG VOLKENRODE, 1985, : 203 - 212
  • [40] Airline services marketing by domestic and foreign firms: differences from the customers' viewpoint
    Aksoy, S
    Atilgan, E
    Akinci, S
    JOURNAL OF AIR TRANSPORT MANAGEMENT, 2003, 9 (06) : 343 - 351
12345