Railway Transport Means from the Marketing Viewpoint

被引：0
|
作者：
Riha, Z. [1 ]
Hornyak, P. [1 ]
机构：
[1] Czech Tech Univ, Fac Transportat Sci, CZ-12803 Prague 2, Czech Republic
来源：
TRANSPORT MEANS 2012 | 2012年
关键词：
rail transport; individual car transport; motorization; marketing; market segmentation;
D O I：
暂无
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
The paper aims at the use of rail transport by the management of both private and public organizations and deals with the question, what the rail transport can offer to this market segment. The paper includes the necessary economic theory as well as the results of a survey performed by the Department of Economics and Management of Transport and Telecommunications of the Faculty of Transportation Sciences of the Czech Technical University in Prague in 2012.
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页码：263 / 266
页数：4
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