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Conceptualizing, Organizing, and Positing Moderation in Communication Research
被引:109
|作者:
Holbert, R. Lance
[1
]
Park, Esul
[1
]
机构:
[1] Temple Univ, Klein Coll Media & Commun, Dept Commun & Social Influence, Philadelphia, PA 19122 USA
关键词:
Moderation;
Interaction;
Conditional Effects;
Type III Error;
SELECTIVE EXPOSURE;
MEDIA;
INFORMATION;
KNOWLEDGE;
D O I:
10.1093/ct/qtz006
中图分类号:
G2 [信息与知识传播];
学科分类号:
05 ;
0503 ;
摘要:
Meta-theoretical focus is given to how communication researchers are approaching and hypothesizing moderation. A moderation typology is offered and an evaluation of the field's common practices for positing moderation reveals an inability to discern between three overarching classifications (Contributory, Contingent, Cleaved). A content analysis of eight communication journals reveals moderation hypotheses lacking a level of precision that can best aid the field's knowledge generation. In addition, vague hypothesizing is leaving communication researchers vulnerable to the commitment of Type III error (i.e., correctly rejecting a null hypothesis for the wrong reason). Recommendations are provided in an effort to improve the field's conceptualization and presentation of moderation.
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页码:227 / 246
页数:20
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