Conceptualizing, Organizing, and Positing Moderation in Communication Research

被引:109
|
作者
Holbert, R. Lance [1 ]
Park, Esul [1 ]
机构
[1] Temple Univ, Klein Coll Media & Commun, Dept Commun & Social Influence, Philadelphia, PA 19122 USA
关键词
Moderation; Interaction; Conditional Effects; Type III Error; SELECTIVE EXPOSURE; MEDIA; INFORMATION; KNOWLEDGE;
D O I
10.1093/ct/qtz006
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Meta-theoretical focus is given to how communication researchers are approaching and hypothesizing moderation. A moderation typology is offered and an evaluation of the field's common practices for positing moderation reveals an inability to discern between three overarching classifications (Contributory, Contingent, Cleaved). A content analysis of eight communication journals reveals moderation hypotheses lacking a level of precision that can best aid the field's knowledge generation. In addition, vague hypothesizing is leaving communication researchers vulnerable to the commitment of Type III error (i.e., correctly rejecting a null hypothesis for the wrong reason). Recommendations are provided in an effort to improve the field's conceptualization and presentation of moderation.
引用
收藏
页码:227 / 246
页数:20
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