Building the competitiveness of brand based on value engineering

被引：0

作者：

Yan, Liang ^{[1
]}

Hu, Zhifang ^{[1
]}

机构：

[1] China Univ Geosci, Sch Management, Wuhan 430074, Peoples R China

来源：

Proceedings of the 2005 Conference of System Dynamics and Management Science, Vol 2: SUSTAINABLE DEVELOPMENT OF ASIA PACIFIC | 2005年

关键词：

competitiveness of brand; the "cost-reduced" brand tactics; the "value-added" brand tactics; value engineering;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

How to build the competitiveness of brands has become a problem that many enterprises and scholars think deeply. This paper attempts to discuss the problem from a new angle --- value engineering. Firstly, The paper analyses the basic principle of the value engineering and the meaning for building the competitiveness of brand based on value engineering. Then, it puts forward two methods for using the principle of value engineering to build the competitiveness of brand. Finally, the paper points out that whatever method enterprises take, the final purpose is to promote the competitive power of brand and realize "two-win" of enterprises and customers.

引用

页码：650 / 653

页数：4

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