Building the competitiveness of brand based on value engineering

被引：0

作者：

Yan, Liang ^{[1
]}

Hu, Zhifang ^{[1
]}

机构：

[1] China Univ Geosci, Sch Management, Wuhan 430074, Peoples R China

来源：

Proceedings of the 2005 Conference of System Dynamics and Management Science, Vol 2: SUSTAINABLE DEVELOPMENT OF ASIA PACIFIC | 2005年

关键词：

competitiveness of brand; the "cost-reduced" brand tactics; the "value-added" brand tactics; value engineering;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

How to build the competitiveness of brands has become a problem that many enterprises and scholars think deeply. This paper attempts to discuss the problem from a new angle --- value engineering. Firstly, The paper analyses the basic principle of the value engineering and the meaning for building the competitiveness of brand based on value engineering. Then, it puts forward two methods for using the principle of value engineering to build the competitiveness of brand. Finally, the paper points out that whatever method enterprises take, the final purpose is to promote the competitive power of brand and realize "two-win" of enterprises and customers.

引用

页码：650 / 653

页数：4

共 50 条

[31] Brand Experience and Brand Image Building Based on Virtual Reality Technology
Huang S.
Zheng H.
Computer-Aided Design and Applications, 2023, 20 (S13): : 49 - 60
[32] The Research on the Social Model of Brand Building Based on Brand Relationship Theory
Wang Dong
SOFT POWER INNOVATION AND DEVELOPMENT IN TODAY'S CHINA: PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE OF NATIONAL SOFT POWER (ICNSP), 2011, : 320 - 322
[33] Indexing Model Based on Vector Normalization Available for Value Engineering in Building Materials
Lee, Jongsik
APPLIED SCIENCES-BASEL, 2021, 11 (20):
[34] VALUE ENGINEERING, FUNCTION AND FAST IN BUILDING DESIGN
CHAMBERLAND, TR
EKISTICS-THE PROBLEMS AND SCIENCE OF HUMAN SETTLEMENTS, 1989, 56 (336-37): : 194 - 197
[35] Value Engineering for Defect Prevention on Building Facade
Lee, Jae-Seob
JOURNAL OF CONSTRUCTION ENGINEERING AND MANAGEMENT, 2018, 144 (08)
[36] Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value
Kovachevski, Dimitar
Petrovska, Ilijana
Handjiski, Venera Krliu
INNOVATING EUROPE, 2019, : 115 - 128
[37] Research on the Cigarette Brand Competitiveness Promotion Strategy Based on Coordination Marketing
Chen Baosen
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION, 2010, : 211 - 215
[38] Market-based comprehensive evaluation system of cigarette brand competitiveness
Huan, Peng
Gu, Jushui
Qu, Xianghui
Song, Bing
Acta Tabacaria Sinica, 2015, 21 (01) : 100 - 106
[39] Building a brand
O'Donnell, K
FORTUNE, 2003, 148 (09) : 34 - 34
[40] Building the Brand
Perrottet, Tony
NEW YORK TIMES BOOK REVIEW, 2011, : 27 - 27

← 1 2 3 4 5 →