Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

被引:13
|
作者
Perez-Villarreal, Hector Hugo [1 ]
Martinez-Ruiz, Maria Pilar [2 ]
Izquierdo-Yusta, Alicia [3 ]
Gomez-Canto, Carmen Maria [2 ]
机构
[1] UPAEP Univ, Fac Mkt, Puebla 72410, Mexico
[2] Univ Castilla La Mancha, Sch Econ & Business Sci, Albacete 02071, Spain
[3] Univ Burgos, Sch Econ & Business Sci, Burgos 09001, Spain
关键词
food values; hedonic benefits; utilitarian benefits; attitudes toward eating hamburgers; purchase intention; PLANNED BEHAVIOR; EMPIRICAL-EVIDENCE; MEAT CONSUMPTION; UNITED-STATES; HEALTH; EFFICACY; BELIEFS; IMPACT; NORMS;
D O I
10.3390/su12187749
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
引用
收藏
页数:15
相关论文
共 50 条
  • [21] Proximity of Fast-Food Restaurants to Schools and Adolescent Obesity
    Davis, Brennan
    Carpenter, Christopher
    AMERICAN JOURNAL OF PUBLIC HEALTH, 2009, 99 (03) : 505 - 510
  • [22] Association between proximity to and coverage of traditional fast-food restaurants and non-traditional fast-food outlets and fast-food consumption among rural adults
    Joseph R Sharkey
    Cassandra M Johnson
    Wesley R Dean
    Scott A Horel
    International Journal of Health Geographics, 10
  • [23] Comparing Nutrition Environments in Bodegas and Fast-Food Restaurants
    Neckerman, Kathryn M.
    Lovasi, Laszlo
    Yousefzadeh, Paulette
    Sheehan, Daniel
    Milinkovic, Karla
    Baecker, Aileen
    Bader, Michael D. M.
    Weiss, Christopher
    Lovasi, Gina S.
    Rundle, Andrew
    JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS, 2014, 114 (04) : 595 - 602
  • [24] Effect of children on the sound environment in fast-food restaurants
    Meng, Qi
    Liu, Shanshan
    Kang, Jian
    APPLIED ACOUSTICS, 2020, 162
  • [25] Proximity to fast-food restaurants and pediatric asthma outcomes
    Rao, Rohan
    Han, Yueh-Ying
    Valentin-Rodriguez, Laury A.
    Presto, Albert A.
    Celedo, Juan C.
    Rosser, Franziska
    ANNALS OF ALLERGY ASTHMA & IMMUNOLOGY, 2025, 134 (02) : 233 - 234
  • [26] BEFORE FAST-FOOD - A HISTORY OF FRENCH POPULAR RESTAURANTS
    SANSOT, P
    QUINZAINE LITTERAIRE, 1994, (652): : 18 - 19
  • [27] Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants: Toward a New Measurement Model
    Doeim, Abdelhalim R.
    Hassan, Thowayeb H.
    Helal, Mohamed Y.
    Saleh, Mahmoud I.
    Salem, Amany E.
    Elsayed, Mohamed A. S.
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2022, 19 (23)
  • [28] Consumers' behaviour in fast-food restaurants: a food value perspective from Spain
    Izquierdo-Yusta, Alicia
    Gomez-Canto, Carmen M.
    Pelegrin-Borondo, Jorge
    Pilar Martinez-Ruiz, Maria
    BRITISH FOOD JOURNAL, 2019, 121 (02): : 386 - 399
  • [29] Identifying fast-food restaurants using a central register as a measure of the food environment
    Toft, Ulla
    Erbs-Maibing, Peter
    Glumer, Charlotte
    SCANDINAVIAN JOURNAL OF PUBLIC HEALTH, 2011, 39 (08) : 864 - 869
  • [30] FOOD CHOICES MADE AT FAST-FOOD RESTAURANTS ARE ASSOCIATED WITH PATRON WEIGHT STATUS
    Green, Jessie
    Ohri-Vachaspati, Punam
    ANNALS OF BEHAVIORAL MEDICINE, 2016, 50 : S307 - S307