A survey of current research in new product concept development: Concept generation and selection

被引:0
|
作者
Yang, DL [1 ]
Zou, Y [1 ]
机构
[1] Tsinghua Univ, Sch Econ & Management, Beijing 100084, Peoples R China
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
New product concept development is generally considered as a series of work such as the generation and selection of new product concepts. Previous literature provides a large number of methods that can be employed in the new product concept development. This article respectively presents a critical review of the methods used in concept generation activities and concept selection activities.
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页码:160 / 164
页数:5
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