Product concept schemes evaluation and selection in crowdsourcing environment

被引:0
|
作者
Peng Z. [1 ,2 ]
Du Y. [1 ,2 ]
Cheng X. [1 ,2 ]
Tang X. [1 ,2 ]
Zhang Q. [1 ,2 ]
机构
[1] School of Management, Hefei University of Technology, Hefei
[2] Key Laboratory of Process Optimization and Intelligent Decision-making, Ministry of Education, Hefei
关键词
comprehensive evaluation; concept schemes; design crowdsourcing; evidence reasoning; product design;
D O I
10.13196/j.cims.2023.10.020
中图分类号
学科分类号
摘要
To solve the problems faced by the evaluation of product concept schemes in the design crowdsourcing model, such as the large number of schemes, poor rationality of evaluation index system, weak intcrprctability of index weight, and difficulties in integrating certain and uncertain information, a new product concept evaluation method for design crowdsourcing was proposed. The key process and implementation steps of the method were explained, including preliminary screening of schemes based on feature recognition and expert judgment, selection of evaluation index based on the $ APPEALS model, initial determination of index weights based on DEMATEL method, adjustment of index weights based on KANO model and comprehensive integration of evaluation information based on evidence reasoning. Compared with other methods, the key factors of product success, the mutual influence between evaluation indexes, the user s voice in schemes selection and the integration of certain and uncertain information were better considered. The proposed evaluation model was analyzed by combining with the crowdsourcing case on the Design Boom crowdsourcing platform, and the reliability and validity were verified. © 2023 CIMS. All rights reserved.
引用
收藏
页码:3450 / 3461
页数:11
相关论文
共 30 条
  • [1] ALLEN BJ, CHANDRASEKARAN D, BASUROY S., Design crowdsourcing: The impact on new product performance of sourcing design solutions from the "'Crowd, Journal of Marketing, 82, 2, pp. 106-123, (2018)
  • [2] GOKPINAR B, HOPP W J, IRAVANI S M R., In-house globalization: The role of globally distributed design and product architecture on product development performance, Produc-tion and Operations Management, 22, 6, pp. 1509-1523, (2013)
  • [3] POETZMK, SCHREIER M., The Value of Crowdsourcing: Can users really compete with professionals in generating new product ideas?, Journal of Product Innovation Management, 29, 2, pp. 245-256, (2012)
  • [4] HUANG Y, VIR SINGH P, SRINIVASAN K., Crowdsourcing new product ideas under consumer learning, Management Science, 60, 9, pp. 2138-2159, (2014)
  • [5] CHAN K W, LI S Y, NI J, Et al., What feedback matters? The role of experience in motivating crowdsourcing innovation, Production and Operations Management, 30, 1, pp. 103-126, (2020)
  • [6] CHANG D, CHEN C H., Product concept evaluation and selection using data mining and domain ontology in a crowdsourcing en-vironment, Advanced Engineering Informatics, 29, 4, pp. 759-774, (2015)
  • [7] BAYUS B L., Crowdsourcing new product ideas over time: An analysis of the dell ideastorm community, Management Science, 59, 1, pp. 226-244, (2012)
  • [8] ZAHAY D, HAJLI N, SIHI D., Managerial perspectives on crowdsourcing in the new product development process, Industrial Marketing Management, 71, pp. 41-53, (2018)
  • [9] YANGTao, YANG Yu, ZHANG Dongdong, Generation of product innovation conceptual design schemes considering the demand preferences of customers [ J ], Computer Integrated Manufacturing Systems, 21, 4, pp. 875-884, (2015)
  • [10] GENG Xiuli, WANG Jie, Design scheme evaluation of product service system based on complex network and PROMETHEE II [J], Computer Integrated Manufacturing Systems, 25, 9, pp. 2324-2333, (2019)