An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior

被引：286

作者：

Cheung, Millissa F. Y. ^{[1
]}

To, W. M. ^{[2
]}

机构：

[1] Hong Kong Shue Yan Univ, Dept Business Adm, Hong Kong, Peoples R China

[2] Macao Polytech Inst, Sch Business, Macau, Peoples R China

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2019年 / 50卷

关键词：

Environmental consciousness; Attitude towards environmental issues; Attitude towards eco-social benefits; Green product information; Green purchase behavior; Green product quality; CUSTOMER-DOMINANT LOGIC; ENVIRONMENTAL BELIEFS; GENDER-DIFFERENCES; FRIENDLY PRODUCTS; CONSUMPTION; INTENTION; ANTECEDENTS; FOOD; DETERMINANTS; COLLECTIVISM;

D O I：

10.1016/j.jretconser.2019.04.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that consumers' environmental consciousness (value) strongly influenced their attitude towards environmental issues and towards eco-social benefits (attitude), which in turn exerted positive effects on their green purchase behavior (behavior). Green product information was found to be a key determinant of consumers' green purchase behavior. Moreover, high quality green products were reported to moderate the relationships between attitude towards eco-social benefits and green purchase behavior and between green product information and green purchase behavior, but not on the relationship between attitude toward environmental issues and green purchase behavior.

引用

页码：145 / 153

页数：9

共 50 条

[31] The effect of Internet service quality on consumers' purchase behavior: The role of satisfaction, attitude, and purchase intention
Zarei, Ghasem
Nun, Bagher Asgarnezhad
Noroozi, Nasim
JOURNAL OF INTERNET COMMERCE, 2019, 18 (02) : 197 - 220
[32] Drivers of Middle-Class Consumers' Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application
Dilotsotlhe, Nombulelo
Duh, Helen Inseng
SOCIAL MARKETING QUARTERLY, 2021, 27 (02) : 150 - 171
[33] Consumers' Purchase Intentions and their Behavior
Morwitz, Vicki
FOUNDATIONS AND TRENDS IN MARKETING, 2012, 7 (03): : 181 - 230
[34] The effects of body image, commitment, and attitude on behavior after purchase of Pilates consumers
Roh, Su Yeon
JOURNAL OF EXERCISE REHABILITATION, 2018, 14 (06) : 944 - 953
[35] Impact of materialism on tourists' green purchase behavior: Extended norm activation model perspective
Jhawar, Anand
Kumar, Prashant
Israel, Duraipandian
JOURNAL OF VACATION MARKETING, 2024, 30 (04) : 841 - 855
[36] Green purchase behavior in circular packaging: The case of young consumers in Indonesia
Ramadhanti, Fati
Suryandaru, Reinardus
Amelia, Novi
CLEANER AND RESPONSIBLE CONSUMPTION, 2024, 14
[37] GREEN PURCHASE BEHAVIOR: A STUDY REGARDING MEXICAN X GENERATION CONSUMERS
Larios-Gomez, Emigdio
CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2019, 7 (04) : 6 - 19
[38] Exploring Chinese consumers' attitude and behavior toward smartphone recycling
Bai, Hua
Wang, Jing
Zeng, Amy Z.
JOURNAL OF CLEANER PRODUCTION, 2018, 188 : 227 - 236
[39] Purchase Behavior of Young Consumers Toward Green Packaged Products in Vietnam
Nhu Ty Nguyen
Le Hoang Anh Nguyen
Thanh Tuyen Tran
JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2021, 8 (01): : 985 - 996
[40] Green purchase behavior of bounded rational consumers based on computational experiments
Zhao, Ai-Wu
Du, Jian-Guo
Guan, Hong-Jun
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice, 2015, 35 (01): : 95 - 102

← 1 2 3 4 5 →