An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behavior

被引：286

作者：

Cheung, Millissa F. Y. ^{[1
]}

To, W. M. ^{[2
]}

机构：

[1] Hong Kong Shue Yan Univ, Dept Business Adm, Hong Kong, Peoples R China

[2] Macao Polytech Inst, Sch Business, Macau, Peoples R China

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2019年 / 50卷

关键词：

Environmental consciousness; Attitude towards environmental issues; Attitude towards eco-social benefits; Green product information; Green purchase behavior; Green product quality; CUSTOMER-DOMINANT LOGIC; ENVIRONMENTAL BELIEFS; GENDER-DIFFERENCES; FRIENDLY PRODUCTS; CONSUMPTION; INTENTION; ANTECEDENTS; FOOD; DETERMINANTS; COLLECTIVISM;

D O I：

10.1016/j.jretconser.2019.04.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that consumers' environmental consciousness (value) strongly influenced their attitude towards environmental issues and towards eco-social benefits (attitude), which in turn exerted positive effects on their green purchase behavior (behavior). Green product information was found to be a key determinant of consumers' green purchase behavior. Moreover, high quality green products were reported to moderate the relationships between attitude towards eco-social benefits and green purchase behavior and between green product information and green purchase behavior, but not on the relationship between attitude toward environmental issues and green purchase behavior.

引用

页码：145 / 153

页数：9

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