Avoiding the Pitfalls of Customer Participation

被引：0

|

作者：

Merlo, Omar ^{[1
]}

Eisingerich, Andreas B. ^{[1
]}

Shin, Hae-Kyung ^{[2
]}

Britton, Robert A. ^{[3
]}

机构：

[1] Imperial Coll Business Sch, Mkt, London, England

[2] Imperial Coll Business Sch, London, England

[3] Georgetown Univ, Washington, DC 20057 USA

来源：

MIT SLOAN MANAGEMENT REVIEW | 2019年 / 61卷 / 01期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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收藏

页码：10 / 12

页数：3

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