The Value of Online Seller Reputation: Evidence from a Price Comparison Site

被引：2

作者：

Thompson, Steve ^{[1
]}

Haynes, Michelle ^{[1
]}

机构：

[1] Univ Nottingham, Sch Business, Nottingham, England

来源：

MANAGERIAL AND DECISION ECONOMICS | 2017年 / 38卷 / 03期

关键词：

INTERNET; DISPERSION; DEMAND; NUMBER; EBAY;

D O I：

10.1002/mde.2777

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation's price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared with variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based. Copyright (C) 2015 John Wiley & Sons, Ltd.

引用

页码：302 / 313

页数：12

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