The Value of Online Seller Reputation: Evidence from a Price Comparison Site

被引：2
|
作者：
Thompson, Steve [1 ]
Haynes, Michelle [1 ]
机构：
[1] Univ Nottingham, Sch Business, Nottingham, England
来源：
MANAGERIAL AND DECISION ECONOMICS | 2017年 / 38卷 / 03期
关键词：
INTERNET; DISPERSION; DEMAND; NUMBER; EBAY;
D O I：
10.1002/mde.2777
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation's price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared with variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based. Copyright (C) 2015 John Wiley & Sons, Ltd.
引用
收藏
页码：302 / 313
页数：12
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