Probabilistic segmentation modelling

被引：0
|
作者：
Riquier, C [1 ]
Luxton, S [1 ]
Sharp, B [1 ]
机构：
[1] Univ S Australia, Marketing Sci Ctr, Adelaide, SA 5001, Australia
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1997年 / 39卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper presents an approach - probabilistic segmentation modelling - which combines two market research tools, the verbal probability scale and chi-square automatic interaction detection (CHAID). The technique is applied to a case study involving consumers' likely uptake of a new housing product in Australia.
引用
收藏
页码：571 / 587
页数：17
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