Probabilistic segmentation modelling

被引：0

作者：

Riquier, C ^{[1
]}

Luxton, S ^{[1
]}

Sharp, B ^{[1
]}

机构：

[1] Univ S Australia, Marketing Sci Ctr, Adelaide, SA 5001, Australia

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1997年 / 39卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper presents an approach - probabilistic segmentation modelling - which combines two market research tools, the verbal probability scale and chi-square automatic interaction detection (CHAID). The technique is applied to a case study involving consumers' likely uptake of a new housing product in Australia.

引用

页码：571 / 587

页数：17

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