Persuasion in advertising: when does it work, and when does it not?

被引：20
|
作者：
Verlegh, Peeter W. J. [1 ]
Fransen, Marieke L. [2 ]
Kirmani, Amna [3 ]
机构：
[1] Vrije Univ Amsterdam, Amsterdam, Netherlands
[2] Univ Amsterdam, NL-1012 WX Amsterdam, Netherlands
[3] Univ Maryland, Robert H Smith Sch Business, Bethesda, MD USA
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2015年 / 34卷 / 01期
关键词：
D O I：
10.1080/02650487.2014.994732
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：3 / 5
页数：3
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