Persuasion in advertising: when does it work, and when does it not?

被引：20

|

作者：

Verlegh, Peeter W. J. ^{[1
]}

Fransen, Marieke L. ^{[2
]}

Kirmani, Amna ^{[3
]}

机构：

[1] Vrije Univ Amsterdam, Amsterdam, Netherlands

[2] Univ Amsterdam, NL-1012 WX Amsterdam, Netherlands

[3] Univ Maryland, Robert H Smith Sch Business, Bethesda, MD USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2015年 / 34卷 / 01期

关键词：

D O I：

10.1080/02650487.2014.994732

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：3 / 5

页数：3

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