Persuasion in advertising: when does it work, and when does it not?

被引：20

|

作者：

Verlegh, Peeter W. J. ^{[1
]}

Fransen, Marieke L. ^{[2
]}

Kirmani, Amna ^{[3
]}

机构：

[1] Vrije Univ Amsterdam, Amsterdam, Netherlands

[2] Univ Amsterdam, NL-1012 WX Amsterdam, Netherlands

[3] Univ Maryland, Robert H Smith Sch Business, Bethesda, MD USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2015年 / 34卷 / 01期

关键词：

D O I：

10.1080/02650487.2014.994732

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：3 / 5

页数：3

相关论文

共 50 条

[1] Online display advertising for CPG brands: (When) does it work?
van Ewijk, Bernadette J.
Stubbe, Astrid
Gijsbrechts, Els
Dekimpe, Marnik G.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2021, 38 (02) : 271 - 289
[2] When Does Retargeting Work? Information Specificity in Online Advertising
Lambrecht, Anja
Tucker, Catherine
JOURNAL OF MARKETING RESEARCH, 2013, 50 (05) : 561 - 576
[3] REBUTTING ACCUSATIONS - WHEN DOES IT WORK WHEN DOES IT FAIL
KOLLER, M
EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 1993, 23 (04) : 373 - 389
[4] When morphine does not work
Marie Fallon
Supportive Care in Cancer, 2008, 16 : 771 - 775
[5] When morphine does not work
Fallon, Marie
SUPPORTIVE CARE IN CANCER, 2008, 16 (07) : 771 - 775
[6] When morphine does not work
Marie Fallon
Supportive Care in Cancer, 2008, 16 (7) : 777 - 777
[7] When GNSS Does Not Work
Hoptroff, Richard
Suarez, Steve
GPS World, 2023, 34 (10): : 15 - 16
[8] Optimal diet theory: when does it work, and when and why does it fail?
Sih, A
Christensen, B
ANIMAL BEHAVIOUR, 2001, 61 : 379 - 390
[9] Firm valuation from customer equity: When does it work and when does it fail?
Zhang, Shoutong Thomas
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2016, 33 (04) : 966 - 970
[10] WHEN DOES THE INTENTIONAL STANCE WORK
DENNETT, DC
BEHAVIORAL AND BRAIN SCIENCES, 1985, 8 (04) : 763 - 765

← 1 2 3 4 5 →