THE MUDAKAS OF THE CORPORATE BRAND OF RTP - RADIO AND TELEVISION OF PORTUGAL. A NEW BRAND, A NEW CORPORATE CULTURE?

被引：0
|
作者：
Peres, Marina [1 ]
机构：
[1] Univ Europeia, Fac Design Tecnol & Comunicacao, IADE, Lisbon, Portugal
来源：
2ND INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION (DIGICOM 2018) | 2018年
关键词：
Branding; Cultura Corporativa; Identidade Corporativa; Identidade Visual Grafica; Gestao do Design Audiovisual;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：245 / 256
页数：12
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