THE MUDAKAS OF THE CORPORATE BRAND OF RTP - RADIO AND TELEVISION OF PORTUGAL. A NEW BRAND, A NEW CORPORATE CULTURE?

被引：0

作者：

Peres, Marina ^{[1
]}

机构：

[1] Univ Europeia, Fac Design Tecnol & Comunicacao, IADE, Lisbon, Portugal

来源：

2ND INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION (DIGICOM 2018) | 2018年

关键词：

Branding; Cultura Corporativa; Identidade Corporativa; Identidade Visual Grafica; Gestao do Design Audiovisual;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：245 / 256

页数：12

共 50 条

[21] A "good" new brand - What happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
Wood, Stacy
JOURNAL OF BUSINESS RESEARCH, 2018, 92 : 231 - 241
[22] New television strategies. The digital challenge: identity, brand and television continuity
Sierra Sanchez, Javier
DOXA COMUNICACION, 2010, (11): : 183 - 184
[23] Using Corporate Culture Construction Theory to Explore the Road of Vocational College Brand Development
Zhang, Hongchong
Liu, Hongmei
2015 4TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2015), PT 1, 2015, 70 : 95 - 99
[24] Counseling directors in the new corporate culture
Veasey, EN
BUSINESS LAWYER, 2004, 59 (04): : 1447 - +
[25] The Corporation and Corporate Culture: A New Paradigm?
Clarke, Andrew
COMPANY AND SECURITIES LAW JOURNAL, 2019, 36 (08): : 596 - 612
[26] A Punt brand creation and management. Limitations and challenges for corporate communication in the new Valencian public media
Martinez-Munoz, Beatriz
Soler-Campillo, Maria
Marzal-Felici, Javier
COMUNICACIO-REVISTA DE RECERCA I D ANALISI, 2021, 38 (01): : 99 - 124
[27] The impact of customer-company identification on consumer reactions to new corporate initiatives The case of brand extensions
Ashraf, Rohail
Merunka, Dwight
MARKETING INTELLIGENCE & PLANNING, 2013, 31 (05) : 489 - 507
[28] Brand new: how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2023, 32 (08): : 1388 - 1398
[29] Development of new B2B venture corporate brand identity: A narrative performance approach
Tormala, Minna
Gyrd-Jones, Richard I.
INDUSTRIAL MARKETING MANAGEMENT, 2017, 65 : 76 - 85
[30] Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda
Prasad, Ashok A.
Kumar, Ravi Shekhar
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2022, 46 (06) : 2071 - 2103

← 1 2 3 4 5 →