THE MUDAKAS OF THE CORPORATE BRAND OF RTP - RADIO AND TELEVISION OF PORTUGAL. A NEW BRAND, A NEW CORPORATE CULTURE?

被引：0

作者：

Peres, Marina ^{[1
]}

机构：

[1] Univ Europeia, Fac Design Tecnol & Comunicacao, IADE, Lisbon, Portugal

来源：

2ND INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION (DIGICOM 2018) | 2018年

关键词：

Branding; Cultura Corporativa; Identidade Corporativa; Identidade Visual Grafica; Gestao do Design Audiovisual;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：245 / 256

页数：12

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