Creating a competitive advantage by building resource capability - The case of Outback Steakhouse Korea

被引：19
|
作者：
Enz, Cathy A. [1 ]
机构：
[1] Cornell Univ, Sch Hotel Adm, Ithaca, NY 14853 USA
来源：
CORNELL HOSPITALITY QUARTERLY | 2008年 / 49卷 / 01期
关键词：
restaurant franchising; restaurant management; Outback Steakhouse Korea; competitive advantage; strategic management; capabilities;
D O I：
10.1177/1938965507311648
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The case of Outback Steakhouse Korea provides almost a textbook example of a five-point framework for competitive advantage. The framework suggests that companies must manage and blend resources in the following five categories: (1) financial resources, (2) physical resources, (3) human resources, (4) organizational knowledge and learning, and (5) general organizational resources (including brand names and relationships with stakeholders). Outback Korea has deftly combined resources in these five categories for considerable advantage and must continue to do so.
引用
收藏
页码：73 / 78
页数：6
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