The Influences of Cultural Factors on English Brand Name Translation from the Perspective of Skopostheorie

被引：0

作者：

Chen, Hongping ^{[1
]}

Wang, Xin ^{[1
]}

机构：

[1] North China Elect Power Univ, Sch Foreign Languages, 689 Rd, Baoding 071003, Hebei, Peoples R China

来源：

2017 2ND ICMIBI INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE AND BUSINESS (ICMIBI-ASSB 2017) | 2017年 / 77卷

关键词：

Cultural factors; Brand name translation; Skopostheorie;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

With the development of reform and opening-up and deepening cultural exchanges between China and the world, multi-million foreign products poured into China. A suitable brand name translation is significant in establishing satisfactory company image and entering Chinese market. This article will discuss the influences of cultural factors on brand name translation under the guidance of Skopostheorie.

引用

页码：344 / 349

页数：6

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