ATTENTION TO AND DISTRACTION FROM RISK INFORMATION IN PRESCRIPTION DRUG TELEVISION ADVERTISING: AN EYE TRACKING STUDY

被引：0
|
作者：
Boudewyns, Vanessa [1 ]
Sullivan, Helen [2 ]
O'Donoghue, Amie [3 ]
Marshall, Sandra [4 ]
Williams, Pamela [5 ]
机构：
[1] RTI Int Washington, Washington, DC USA
[2] US FDA, Silver Spring, MD USA
[3] US FDA, Ctr Drug Evaluat & Res, Silver Spring, MD USA
[4] EyeTracking Inc, Solana Beach, CA USA
[5] RTI Int, Res Triangle Pk, NC USA
来源：
ANNALS OF BEHAVIORAL MEDICINE | 2016年 / 50卷
关键词：
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
D159
引用
收藏
页码：S327 / S327
页数：1
相关论文
共 50 条
  • [31] Attention in software maintenance: An eye tracking study
    Ahrens, Maike
    Schneider, Kurt
    Busch, Melanie
    Proceedings - 2019 IEEE/ACM 6th International Workshop on Eye Movements in Programming, EMIP 2019, 2019, : 2 - 9
  • [32] Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising
    Ball, Jennifer Gerard
    JOURNAL OF CONSUMER AFFAIRS, 2018, 52 (03) : 623 - 654
  • [33] PORTRAYAL OF ELDERLY IN PRESCRIPTION DRUG ADVERTISING - PILOT-STUDY
    SMITH, MC
    GERONTOLOGIST, 1976, 16 (04): : 329 - 334
  • [34] Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising
    Aikin, Kathryn J.
    Betts, Kevin R.
    Southwell, Brian G.
    Boudewyns, Vanessa
    Johnson, Mihaela
    Breslav, A. D. S.
    JOURNAL OF CONSUMER AFFAIRS, 2019, 53 (03) : 1255 - 1272
  • [35] Rational and emotional appeals in prescription drug advertising: study of a weight loss drug
    Zuniga Huertas, Melby Karina
    Campomar, Marcos Cortez
    CIENCIA & SAUDE COLETIVA, 2008, 13 : 651 - 662
  • [36] Millennials and Appeals in Advertising - An explorative eye-tracking study
    Micik, Michal
    Tesarova, Tereza M.
    VISION 2020: SUSTAINABLE ECONOMIC DEVELOPMENT AND APPLICATION OF INNOVATION MANAGEMENT, 2018, : 623 - 633
  • [37] The social distraction of facial paralysis: Objective measurement of social attention using eye-tracking
    Ishii, Lisa
    Dey, Jacob
    Boahene, Kofi D. O.
    Byrne, Patrick J.
    Ishii, Masaru
    LARYNGOSCOPE, 2016, 126 (02): : 334 - 339
  • [38] Interactions Among Emotional Attention, Encoding, and Retrieval of Ambiguous Information: An Eye-Tracking Study
    Everaert, Jonas
    Koster, Ernst H. W.
    EMOTION, 2015, 15 (05) : 539 - 543
  • [39] Learners' attention preferences of information in online learning An empirical study based on eye-tracking
    Mu, Su
    Cui, Meng
    Wang, Xiao Jin
    Qiao, Jin Xiu
    Tang, Dong Mei
    INTERACTIVE TECHNOLOGY AND SMART EDUCATION, 2019, 16 (03) : 186 - 203
  • [40] Consumer visual attention to food allergen information on restaurant menus: an eye-tracking study
    Lee, Yee Ming
    Wei, Chunhao
    BRITISH FOOD JOURNAL, 2024, 126 (06): : 2454 - 2476
12345