ATTENTION TO AND DISTRACTION FROM RISK INFORMATION IN PRESCRIPTION DRUG TELEVISION ADVERTISING: AN EYE TRACKING STUDY

被引：0
|
作者：
Boudewyns, Vanessa [1 ]
Sullivan, Helen [2 ]
O'Donoghue, Amie [3 ]
Marshall, Sandra [4 ]
Williams, Pamela [5 ]
机构：
[1] RTI Int Washington, Washington, DC USA
[2] US FDA, Silver Spring, MD USA
[3] US FDA, Ctr Drug Evaluat & Res, Silver Spring, MD USA
[4] EyeTracking Inc, Solana Beach, CA USA
[5] RTI Int, Res Triangle Pk, NC USA
来源：
ANNALS OF BEHAVIORAL MEDICINE | 2016年 / 50卷
关键词：
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
D159
引用
收藏
页码：S327 / S327
页数：1
相关论文
共 50 条
  • [1] Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
    Sullivan, Helen W.
    Boudewyns, Vanessa
    O'Donoghue, Amie
    Marshall, Sandra
    Williams, Pamela A.
    JOURNAL OF PUBLIC POLICY & MARKETING, 2017, 36 (02) : 236 - 245
  • [2] Attention to risk information in direct-to-consumer prescription drug print ads: An eye-tracking study
    Aikin, Kathryn J.
    Sullivan, Helen W.
    Caporaso, Andrew
    Hoverman, Victoria
    Yan, Ting
    Williams, Douglas
    Crafts, Jennifer
    PHARMACOEPIDEMIOLOGY AND DRUG SAFETY, 2023, 32 (03) : 312 - 320
  • [3] ATTENTION TO PRINT ADVERTISING: AN EYE TRACKING STUDY IN THE CONTEXT OF AIRLINE ADVERTISEMENTS
    Felix, Reto
    Hinck, Wolfgang
    THRIVING IN A NEW WORLD ECONOMY, 2016, : 252 - 255
  • [4] Distraction effects of contextual advertising on online news processing: an eye-tracking study
    Wojdynski, Bartosz W.
    Bang, Hyejin
    BEHAVIOUR & INFORMATION TECHNOLOGY, 2016, 35 (08) : 654 - 664
  • [5] Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay
    Aikin, Kathryn J.
    Southwell, Brian G.
    Paquin, Ryan S.
    Rupert, Douglas J.
    O'Donoghue, Amie C.
    Betts, Kevin R.
    Lee, Philip K.
    RESEARCH IN SOCIAL & ADMINISTRATIVE PHARMACY, 2017, 13 (02): : 378 - 388
  • [6] PERSUASION OR INFORMATION - THE ECONOMICS OF PRESCRIPTION DRUG ADVERTISING
    LEFFLER, KB
    JOURNAL OF LAW & ECONOMICS, 1981, 24 (01): : 45 - 74
  • [7] The information utility of DTC prescription drug advertising
    Huh, J
    DeLorme, DE
    Reid, LN
    JOURNALISM & MASS COMMUNICATION QUARTERLY, 2004, 81 (04) : 788 - 806
  • [8] Does banner advertising still capture attention? An eye-tracking study
    Simonetti, Aline
    Bigne, Enrique
    SPANISH JOURNAL OF MARKETING-ESIC, 2024, 28 (01) : 3 - 20
  • [9] Trait mindfulness and attention to emotional information: An eye tracking study
    Kraines, Morganne A.
    Kelberer, Lucas J. A.
    Marks, Cassandra P. Krug
    Wells, Tony T.
    CONSCIOUSNESS AND COGNITION, 2021, 95
  • [10] FACTS OR DELUSIONS - THE TELEVISION ADVERTISING OF A NON-PRESCRIPTION DRUG PRODUCT
    HOLST, DE
    SAUSE, RB
    JOURNAL OF DRUG EDUCATION, 1980, 10 (04) : 377 - 381
12345