THE ROLE OF BRAND COMMITMENT IN CUSTOMER-BASED BRAND EQUITY

被引：0
|
作者：
Shuv-Ami, Avichai
机构：
来源：
4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA | 2011年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2225 / 2227
页数：3
相关论文
共 50 条
  • [31] Customer-based Brand Equity in Digital Age: A Conceptual Approach
    Dharmawan, Fahmi
    Hendrayati, Heni
    2ND INTERNATIONAL CONFERENCE ON ISLAMIC ECONOMICS, BUSINESS, AND PHILANTHROPY (2ND ICIEBP), 2018, : 986 - 1007
  • [32] Re-conceptualizing customer-based destination brand equity
    Dedeoglu, Bekir Bora
    Van Niekerk, Mathilda
    Weinland, Jeffrey
    Celuch, Krzysztof
    JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2019, 11 : 211 - 230
  • [33] MEASURING CUSTOMER-BASED CASINO BRAND EQUITY AND ITS CONSEQUENCES
    Tsai, Henry
    Lo, Ada
    Cheung, Catherine
    JOURNAL OF TRAVEL & TOURISM MARKETING, 2013, 30 (08) : 806 - 824
  • [34] A SATISFICING DEA MODEL TO MEASURE THE CUSTOMER-BASED BRAND EQUITY
    Charles, Vincent
    Zavala, Jorge J.
    RAIRO-OPERATIONS RESEARCH, 2017, 51 (03) : 547 - 566
  • [35] Does counterfeiting affect luxury customer-based brand equity?
    Gabrielli, Veronica
    Grappi, Silvia
    Baghi, Ilaria
    JOURNAL OF BRAND MANAGEMENT, 2012, 19 (07) : 567 - 580
  • [36] Developing and validating measures of facets of customer-based brand equity
    Netemeyer, RG
    Krishnan, B
    Pullig, C
    Wang, GP
    Yagci, M
    Dean, D
    Ricks, J
    Wirth, F
    JOURNAL OF BUSINESS RESEARCH, 2004, 57 (02) : 209 - 224
  • [37] Reflections on customer-based brand equity: perspectives, progress, and priorities
    Keller K.L.
    AMS Review, 2016, 6 (1-2) : 1 - 16
  • [38] Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
    Cervova, Lenka
    Vavrova, Jitka
    ECONOMIES, 2021, 9 (04)
  • [39] Intergenerational influences on the dimensions of young customer-based brand equity
    Bravo, Rafael
    Fraj, Elena
    Martinez, Eva
    YOUNG CONSUMERS, 2007, 8 (01): : 58 - +
  • [40] A Framework for Corporate Museums to Build Customer-Based Brand Equity
    Chang, Shu-Hua
    CROSS-CULTURAL DESIGN-APPLICATIONS IN LEARNING, ARTS, CULTURAL HERITAGE, CREATIVE INDUSTRIES, AND VIRTUAL REALITY, CCD 2022, PT II, 2022, 13312 : 321 - 333
12345